SCAE Facebook
How to break the ice on this topic to an audience as varied as ours, with a hugely varied demographic from trendy baristas in European cities, to hardworking sales teams and CEOs, was no mean challenge – especially as we are all still learning too.

I asked myself: a new game or a new pain? A new tool, or a new fool? Well, suffice it to say, our views are changing as we see the response and interaction that we have achieved in a very short time.

I am delighted with the number of people reading my blog – and responding to it. So, what I would like to ask you to do now is to explore the realms of the Speciality Coffee debate that is extending out from here via our presence on Twitter and Facebook. For those who think of these channels as either time wasters or intimidating, I would ask you to stop and think again before passing judgement.

The off-putting angle can be a turgid or techy definition of what all this social media is about. To some it is being faced with geeky characters defining it as THE technology, which transforms broadcast media monologues from one to many, into social media dialogues, i.e. many to many. To others, its appeal has been the way it supports the democratisation of knowledge and information, transforming people from content consumers into content producers.

For us at the SCAE, it is about increasing those links across our pan-European organisation. No longer do our members have to wait for a feedback questionnaire or feel that they are sticking their head above the parapet to voice a view. With these far more relaxed and accessible mediums, everyone and anyone can dip a toe in the flow.

The added beauty about it all is you can just watch……..and read…….and listen, you don’t have to start scribbling pithy monologues or witty answers.

So go and open up that Facebook and Twitter page of ours…….after all it’s free, fun and quick…..and you never know, you might just pick up a good tip or two.

Mick